FARE

Most people don’t realize that food allergy bullying is a thing. But ⅓ of all kids with food allergies are bullied because of them. Which is not okay.

When we discovered that statistic, we contacted FARE (an organization that advocates on behalf of the 15 million Americans with food allergies) and sold them the campaign, “It’s Not a Joke.” This was the first campaign to address the issue of food allergy bullying and generated an incredible amount of buzz, from The New York Times, CNN, Time, and The Today Show.