KIND
We were unexpectedly involved in The Battle of the Bars—KIND vs. Clif—when our commercial set off a firestorm, putting Clif on the defensive about their questionable ingredients. This led to a war of words between the brands that played out in the media, with everyone from Forbes to Fast Company to Adweek weighing in. Ultimately, KIND came out the winner.
KIND - Airplane
KIND - Putting Adventure First
KIND BREAKFAST
KIND is well-known for their snack bars—but there was little awareness of their breakfast products. We created a 360 campaign to spread the word.
KIND - Rise and Kind